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Frequently Asked Questions

What is the Viewing Time?

The Viewing Time is the total time your users spend viewing the pages of your website in a given month. We only count the time when a page is actually visible and not when it is in the background or minimized. This means that when a user switches the focus to another browser tab, even if your page is still open in the previous tab, the Viewing Time timer is stopped.

For example, if you score 2,000 hours at the end of a month, it means that your website has been kept visible for 2,000 hours during that month. That’s a lot of time because, for those 2,000 hours, your site was actually in front of someone’s very eyes. This could be achieved in many different ways. For example:

  • 24,000 different users kept any pages of your site visible in the foreground for 5 minutes each (because 24,000 * 5 / 60 = 2,000)
  • 1,381 different users kept any pages of your site visible in the foreground for 20 minutes a week each (because 1,381 * 4.34 * 20 / 60 = 2,000)
  • 66 different users kept any pages of your site visible in the foreground for 1 hour a day each (because 66 * 30.3 = 2,000)

In other words, 2,000 hours of Viewing Time means 2,000 hours of human attention gained by the pages of your website. It’s not the time your pages are simply kept open somewhere in the browser (and perhaps forgotten).

Does the Free Plan require any registration?

No, you can enable Now4real on your site by simply adding our script to your pages. It will work straight away, without having to register with us! You can decide to create an account on the Publisher Dashboard of Now4real at any time, to get access to additional free features like historical analytics and more.

How does the Premium Plan work?

You can upgrade from the Free Plan to the Premium Plan at any time to unlock the premium features and get more Viewing Time. You just need to create an account on the Publisher Dashboard (if you haven’t already done so as part of the Free Plan), add your sites, and upgrade to Premium.

The Premium Plan has a fixed fee of $15 USD per month, paid upfront, which includes 3,000 user-hours of Viewing Time available for the upcoming month. At the end of the month, if the Viewing Time exceeds 3,000 user-hours, the overage is charged USD 3 for each block of 1,000 user-hours. You can pay via credit card or PayPal.

For example, on February 14th, you subscribe to the Premium Plan. Upon subscription, you are charged $15 (fixed fee for the upcoming month). On March 14th (after one month), the Viewing Time consumed in the past month is 4,163 user-hours. The fee is calculated as follows:

  • 4,163 – 3,000 = 1,163 user-hours (overage)
  • ceil(1,163 / 1,000) = 2 user-hour blocks
  • 2 * $3 = $6

On March 14th, you are charged: $15 (fixed fee for the upcoming month) + $6 (variable fee for the past month) = $21.

In the Dashboard, you can set a limit on the monthly variable fee. When the limit is reached, Now4real is automatically suspended for your account until next month.

Subscribe to the Premium Plan now. It’s easy and quick!

Why should I upgrade to the Premium Plan?

The Premium Plan unlocks all the premium features of Now4real and gives you more hours of Viewing Time (3,000 per month instead of 1,000).

With the Premium Plan, you can easily access the transcripts of all the pagechats of your website. This way, you can discover what your users say when they chat on your website and obtain precious insights and feedback.

Other premium features include:

  • Choosing how long chat messages should remain visible to the public (with the Free Plan, the duration is always 3 hours).
  • Automatic moderation for messages posted to the chats by detecting profanities and bad words in many different languages.
  • Assigning moderator and guest roles to users with custom badges.
  • Defining custom welcome messages and attention grabbers.
  • Advanced reports.
  • Being able to group multiple aliases of your site domains as well as subdomains and treat them as part of the same site context. Counters and pagechats will be shared across all the domain aliases and subsites (e.g.,,, and
  • Showing presence counters not only for the current page but also for other pages of the website. For example, the home page of a news site usually contains titles and links to articles. On the homepage, you may show the current number of viewers of each article next to the titles.
  • Single sign-on support by leveraging your site’s existing authentication.
  • Direct technical support from our team.

Subscribe to the Premium Plan now. It’s easy and quick!

How can I estimate the Viewing Time of my site without Now4real?

Traditional analytics don’t provide the actual Viewing Time of your website. You may get an upper bound by taking the number of Sessions reported by your analytics in a month and multiplying it for the Average Session Duration. But this might be greater than the total time your website was actually visible in people’s browsers in that month. The reason is that traditional analytics keep a “session” open as long as a user takes some action before a given timeout.

For example, Google Analytics Real-Time defines an active user as a unique user who has triggered an event or pageview within the past 5 minutes. If a visitor leaves your site after 10 seconds by closing their current browser tab or returning to their previous referring website, Google will continue counting this visitor as an active user for the full 5 minutes. If a visitor stays on your site for longer than 5 minutes, their presence will disappear, even if the visitor is still on your site.

Similarly, Chartbeat keeps a session open for a maximum of 2 hours when the user does not interact with the page.

The data reported by Now4real is real, stopping timers as soon as a user doesn’t have a page of your website visible in the foreground anymore.

What happens if I reach the max Viewing Time?

With the Free Plan, if you reach 1,000 hours of Viewing Time in a month, the Now4real service is automatically suspended on your websites until the next month when your account is recharged with 1,000 fresh hours. If you are using our ready-made widget, it will discretely disappear, without calling the attention of your users.

With the Premium Plan, you are given 3,000 hours of Viewing Time included in the fixed fee. The Now4real service is suspended only if you reach the maximum variable fee that you set in your Dashboard.

What are the benefits of the Enterprise Plan?

When you reach very high traffic volumes and significant monthly spending, you are eligible for the Enterprise Plan. Custom pricing models and payment terms can be discussed to give you maximum flexibility.

If you are ready for the Enterprise Plan, please contact our sales team.

Do you store my credit card details?

No, we don’t store your credit card details. Actually, we don’t even see them when you authorize your payment. Your payment method information is securely stored by Braintree, our partner, in an encrypted vault. Braintree is a division of PayPal and is a validated Level 1 PCI DSS compliant service provider. It is on Visa’s Global Compliant Provider and Mastercard’s SDP List.

Cardholder data is managed in the Braintree Vault using multiple encryption keys with split knowledge and dual control. A data thief would not be able to make use of information stolen from a database without also having the key. This data store cannot be connected to via the internet.

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