Who we are

Our mission

We enable instant communities by connecting the people who are on the same web page at the same moment.


About Now4real

Now4real is a visionary tech company on a mission to usher in a new era of online socialization, revolutionizing the digital landscape to create a more transparent web. Traditionally, web browsing has been a solitary endeavor, with social interactions relegated to external platforms. However, imagine this: while you’re engrossed in a web page, there are likely others worldwide sharing the same experience simultaneously. Now4real bridges the gap, connecting you with those like-minded individuals in real time. Explore our philosophy in-depth through The Instant Communities Manifesto.

As a Software as a Service (SaaS) product, Now4real is designed for simplicity, reliability, and security while prioritizing user privacy. We handle the intricacies of delivering real-time data to and from browsers, offering an elegant, out-of-the-box chat widget and a versatile, beautiful developer API.

In a significant milestone for our commitment to innovation, Now4real was recognized with the title of Gartner® Cool Vendor™ in composable customer engagement platforms in 2023.

The individuals driving Now4real bring decades of experience in the realm of real-time messaging. Armed with a proven track record in mission-critical applications, we embarked on this journey to establish a transformative venture, reshaping the web into a dynamic space where people can seamlessly connect in real time.

We invite you to join our revolution and integrate Now4real technology into your website, blog, or web application. Embrace the future of online interaction and become a part of the Now4real community.



Founding team

Alessandro Alinone

Alessandro Alinone

Founder and CEO

Alessandro is a C-level Executive with 25+ years of experience in the software industry and an entrepreneur with international expertise in founding and managing software companies. He received two “Gartner Cool Vendor” recognitions (in 2012 with Lightstreamer and in 2023 with Now4real). He created Lightstreamer, a leading real-time event broker, used by hundreds of businesses in six continents, serving millions of end-users. Lightstreamer powers mission-critical applications in the financial services, aerospace, defense, media, and gaming verticals. He founded Now4real, with the goal of enabling instant communities on the web. Alessandro graduated in Computer Engineering at Politecnico di Milano and in General Management at SDA Bocconi. He started his career as a researcher and teacher at Cefriel. He worked for Par-Tec, where he designed several innovative trading platforms for different financial institutions. He is currently the CEO of both Lightstreamer and Now4real.

Patrizia Steca

Patrizia Steca


Patrizia is a Full Professor of Psychology at the University of Milano-Bicocca, where she teaches courses in motivation and decision making. She graduated in Psychology at Sapienza University of Rome and got her PhD at the University of Padua. She was Fulbright research visiting scholar at Stanford University and spent several periods abroad as a research visiting scholar at other prestigious universities, including the University of California Los Angeles (UCLA), Freie University Berlin, and Stockholm University. Patrizia is author of more than 100 scientific papers published in high-impact journals where she investigated psychological mechanisms underlying people’s behavior and choices. She is particularly interested in exploring individual subjective experience in both real and virtual environments looking for key engaging aspects and features.

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